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  1. The following appeared as part of a business plan by the Capital Idea investment firm. "In recent years the worldwide demand for fish has grown, and improvements in fishing technology have made larger catches and thus increased supply possible: for example, last year's tuna catch was 9 percent greater than the previous year's. To capitalize on these trends, we should therefore invest in the new tartfish processing plant on Tartfish Island, where increasing revenues from tourism indicate a strong local economy." Discuss how well reasoned . . . Etc. >
  2. How far should a supervisor go in criticizing the performance of a subordinate? Some highly successful managers have been known to rely on verbal abuse and intimidation. Do you think that this is an effective means of communicating expectations? If not, what alternative should a manager use in dealing with someone whose work is less than satisfactory? Explain your views on this issue. Be sure to support your position with reasons and/or examples from your own experience, observations, or reading. >
  3. "Companies are never justified in employing young children, even if the child's family would benefit from the income." Discuss the extent to which you agree or disagree with the opinion stated above. Support your views with reasons and/or examples from your own experience, observations, or reading. >
  4. The following appeared in a memorandum from the director of marketing for a pharmaceutical company. "According to a survey of 5,000 urban residents, the prevalence of stress headaches increases with educational level, so that stress headaches occur most often among people with graduate-school degrees. It is well established that, nationally, higher educational levels usually correspond with higher levels of income. Therefore, in marketing our new pain remedy, Omnilixir, we should send free samples primarily to graduate students and to people with graduate degrees, and we should concentrate on advertising in professional journals rather than in general-interest magazines." Discuss how well reasoned . . . Etc. >
  5. The following appeared as part of a business plan created by the general manager of the Multon Electronic Company. "In response to complaints from customers about the difficulty of installing and operating Multon's products, Multon Electronic Company tried an experiment. The Customer Service Department has long suspected that customers are not reading the instructions that are included with every new purchase, and so it insert ed a gift coupon at the end of every instruction manual. Because only 75 people returned the coupons in a three-month period last year, Multon Electronics has proved its point that customers are not reading the instructions. There is, therefore, only one sensible way to solve this problem: the Customer Service Department must provide every new customer with an instructional videotape." Discuss how well reasoned . . . Etc. >

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